Multi-channel retailing is offering customers many ways to buy your goods or services. The focus is on creating convenient sales platforms for customers.
Types of multi-channel retailing include the following:
Store channels: selling your goods and services through a brick-and-mortar store.
Catalogue channels: selling your products via a catalogue.
Internet channels: selling goods through different web stores like Amazon, eBay, and Gumtree.
Social Media Channels - selling products via social media platforms. I.E. Facebook, Twitter, and Instagram.