Despite the complexity of the name, multi-channel promotion strategies are relatively straightforward. Implementing a multi-channel strategy means performing a single strategy across many platforms.
Possible channels include television, print media, social media, and much more. The intention behind multi-channel promotion is to influence potential clients on many platforms. platforms include word of mouth and brick-and-mortar retail stores.
Attention is a commodity, and vying for your target audience's attention may not be a simple task. Finding the correct platforms for your promotion strategy is vital.