How an Intuitive Website Can Help You Beat Out the Competition
Kris Nicolaou, February 12, 2020
When your website design is intuitive, your customers will rarely stop to appreciate it. But, that is the whole idea—they should not notice how well your site works. However, they are certainly likely to notice when a website is not easy to use. Making your website intuitive keeps customers there longer, which increases conversions substantially.
When is a Website Intuitive to Use?
An intuitive website is simply easy to use, but it is a lot more than that as well. Intuitive websites home in on your target audience and give them what they want. They provided a streamlined experience that offers all of the information they need or tells them how to get it.
Ultimately, an intuitive website is going to lead to more conversions for virtually any business. Users are happy to make purchases or reach out to get more information simply because it is easy to do.
Easy Intuitive Navigation and Search
Being able to access all of the features of the website is a huge part of creating an intuitive website design. If a user has trouble finding what they need, they are more likely to simply leave your site and look elsewhere.
Even if you have the information on your site, if it is not straightforward to locate, then your user will likely assume that the information does not exist on your website or that you do not have a specific product or service.
“Intuitive Website Design is the key to better conversions.”
Transact Naturally and Effortlessly
Transactions do not need to be complicated to be effective. Simplifying how your users get information can actually pay off even more in the long run compared to a complicated checkout or contact option.
Your customers should not have to learn how to navigate your website to make a purchase—it should just make sense the first time.
Users Can Access Information
One of the main goals of an intuitive website is to have zero interruptions for your users. If your customers cannot accomplish the goals they want at your site, they are likely to leave. Making your customers think too much about how to get the information they need is likely to scare them off.
Improves Searcher Engagement
When your customers can easily interact with your site, they will stay longer and are more likely to make a purchase or reach out to you for services. An intuitive site provides this type of experience.
Connect with Website Design Experts
Using an expert team to create your website design is the best option to ensure that your website is easy to use and functions well. Your customers will appreciate the streamlined experience, and your conversions are likely to increase as a result.
“Our custom-designed websites are equipped with strategic insights to produce higher conversions, traffic, measurable results, and better brand engagement rate.”
FAQsWhat is intuitive navigation?
Intuitive navigation allows your site to flow from one web page to the next. There are no interruptions, and users have no problem moving about the entire site.What is an intuitive user interface?
An intuitive user interface is a user-friendly website UI and UX that allows customers to navigate and function on your site without confusion, guessing, seeking outside information, or experimenting.What is the best design for a website?
There is no one “best” design, but having an intuitive website is certainly on the top priority list for all website designs.