Project Overview.
Challenges.
Quoting system growing pains
BrokerLink was expanding at a rapid pace and was outgrowing its existing out-of-the-box quoting solution - a critical tool for the organization.
For one, the platform they were using did not give them access to their data and analytics – information that would help the BrokerLink team make important improvements to their quoting process as they grew. And, on top of being costly, the platform was being used by most brokers across the insurance industry, which meant it offered no competitive advantage.
BrokerLink needed a new quoting solution that would not only help differentiate their leading offering, but also deliver better value and grow with the organization.
Room for conversion improvement
To match their updated quoting solution, BrokerLink required a more efficient website that delivered better reporting. They also wanted to take ownership of their intellectual property, which was being controlled by their existing agency.
A fully optimized, custom website would give them ownership of their data and provide better data and analytics to help them make more informed decisions and improve their site’s conversion rates.
Our Solutions
A pioneering digital insurance experience
BrokerLink approached Brain Box because of the great work we had done in the insurance space and our reputation in the industry.
We were happy to maintain our reputation by partnering with BrokerLink to create a digital offering that improved their customer experience, increased sales team productivity and greatly reduced third-party costs.
Crafting an industry-leading quoting solution
Working closely with the BrokerLink team to understand their needs and develop ideas, Brain Box was able to turn around a custom quoting platform for their multiple lines of business in record time. The bespoke solution offered both a self-serve option, where customers could buy BrokerLink coverage seamlessly online (through a custom integration with their payment provider), as well as an option to speak directly to a broker before finalizing their purchase.
In total, BrokerLink used our custom quoting solution for 14 different products on their site, from auto and business insurance to home and tenant coverage.
A customized website offering
After successfully launching their auto quoter, BrokerLink was thrilled with the results from the Brain Box team. They tasked us with another challenge: to develop their new website, ensuring it worked as hard as possible to convert prospects into leads and customers.
We went through an in-depth discovery process, which involved collaborating with key BrokerLink stakeholders. We also analyzed their internal sales and marketing processes to automate tasks and ensure the new website was aligned accordingly. We created a single point of truth for inbound leads by ensuring data from the website was being transferred to the right teams, and that they had the right analytics set up to make data-backed decisions for the business.
A standout design system
Testing and refining to get the best results
Results
Our new custom quoting solution and optimized website gave BrokerLink a serious competitive advantage in an industry offering more of the same.
A 34% increase in lead conversion with a new auto-quoter and constant A/B testing, it's still climbing.
Saved $7,000 in monthly cost savings by transitioning all web properties and services to Brain Box.
Here's how we continue to move the needle:
- Won 6 design awards for new BrokerLink properties (including special kudos from the CSS Design Awards)
- Increased accessibility score by 64%
- Delivered high-impact customer testimonials with professional headshots for social proof
- Custom integrations with third-party brokerage systems
- Custom analytics from auto quoter and website to optimize performance
- Easily redirect and capture traffic from newly acquired brokerages to their domain
