Must-Have Features for Your Ecommerce Site

Companies today are under pressure to perform and drive their business growth. The digital explosion is disrupting the traditional platforms and systems. We're not saying disband your traditional business. We're saying, by bringing in an Ecommerce website, you can unlock exponential growth. Every operation should look at custom eCommerce website development. Here are some essential Ecommerce features for a successful commercial site.

'About Us' Page

Your homepage sets the bar, but your 'About Us' page takes the connection with your customer one step further. Your client wants to know why you think as you do.

Apart from the story of the company and the brand, you need to include the following:

  • Your domain name and contact details
  • Social media links
  • Logo - This should be on every page
  • A tagline that captures the soul of your brand
  • Awards and recommendations
  • A relatable brand message
  • The founders of the business and your key employees
  • Testimonials from satisfied shoppers are your best marketing tool
  • User-generated reviews increase your credibility

User-Friendly Website Navigation

Most of today’s online users have a short attention span. Navigation needs to be user-friendly, intuitive, and logical. Customers want to know what you’re selling and how they can purchase it. Ecommerce sites must resize and be navigable on any mobile device.

Product Navigation

If potential customers don’t find what they’re looking for on your site, they won't return. From the outset, users need to understand what your website sells. The following features of an Ecommerce site are part of a broader digital strategy.

Product Search Bar

Up to 30% of visitors will use the product search bar. Users show their intent to buy when they enter the product names into the search box. Around half of these will continue to buy.

High-Quality Photos

Long gone are the days of a single image, a description, and a price. Customers want to experience your product and relate to people using it. Images need to be high-resolution and optimized to load quickly.

Product Page

The whole focus of an Ecommerce site is to sell products. The product page shows off your products and encourages people to buy.

Product Catalogue

The product catalogue encompasses all the commercial product information needed to assist the marketing team. Cataloguing helps you understand the importance of individual items and how they relate to the customer and your bottom line.

Special Offers

There’s nothing like special offers to motivate potential customers and hold buyers on your site for a while longer.

Order Management

Nothing can let you down more than not being able to deliver. From the order to the shipment should be manageable and controllable from your backend. A smooth process instills confidence and re-assures returning customers.

Shopping Cart

The cart must have all the relevant details, such as the product name and number, the price, and quantities. There should be options to change the amounts, remove items, save the cart, and continue later.


Shoppers love to browse, and they may not buy immediately, but they may in the future. Make the wishlist shareable so that your customer becomes your marketeer.

Payment Gateway

Understand who your buyer is and put the most effective options in place. If you limit payment options, explain why to show that you understand and have considered them.

Shipping Information

Unexpected costs are the main reason for shopping cart abandonment. Include the shipping information upfront and as soon as possible. Include delivery times and options for faster delivery.


Security is the number one concern for all shoppers and is one of the most important aspects of any Ecommerce site. Your security seals must be visible. It would help if you had strong firewalls and security on login and contact forms to protect your customers' details.

"Having a poor online presence is counter-productive for any company. If you’re ready to take your website to the next level, contact Brain Box today at (647) 693 8903."

Seo-Friendly Content

One way to ensure better search engine results is to add fresh and unique content. Everything on your site must be SEO optimized. Content forms are a good way to boost search results and include blogs or articles, how-to-guides, video and audio tutorials, case studies, infographics, and e-courses.

Popular ways to increase your visibility is to search for popular keywords and include them. Create external and internal backlinks and leverage your social networks. Enable content sharing and keep your URLs short and descriptive.

To know more about SEO practices and content strategy, BrainBox Labs would love to help you make it come to life.

Pro-tip - "Content Pages should include interlinking which directs readers to another article that’s related to the current article. It also helps decrease the bounce rate of a website and increase the number of page visits per user."

Call To Action (CTA)

A CTA motivates visitors to take action on a website, whether it’s signing up for a newsletter, visiting a special collection, or making a purchase. Every page needs a clear and understandable call to action, which will drive traffic, increase conversions, sales, and keep your visitors returning.

Examples of effective CTAs could be words such as shop now, subscribe to, learn more, free consultation, or free offer. These should be visible at the top and bottom of the page and close to the specific content you want action taken.

If you’re ready to take your website to the next level no matter your industry, contact us today at Brain Box.

Pro-tip - "Give your visitors enough time to understand how your ecommerce site works. Your business will grow when you commit to growth."