Web Design Trends to Lookout for in 2020

Are you preparing your SEO for next year?

Yep, so are we.

But, if you really want to benefit from your SEO, why not consider looking at some 2020 web design trends.

Do you know what they are?

Are you sure?

What's Hot

Web design elements are nothing like they used to be. In fact, going forward, the best web design elements to use are the ones that offer an interactive experience. Web design elements need to be engaging enough to not only catch your web visitor's eye, but they also need to be intriguing enough to make that visitor want to engage with your website and ultimately lead them to your call to action, and actually, take action.

What's Not

What you don't want in your new web designs are too many fonts. You want a clean, easy on the eyes look. You want simple and nothing too complicated. Make it easy for your visitors to find what they need quickly and easily as soon as they land on any given page. No more parallax scrolling where the background images throughout your page move slower than the foreground images.

Here are some web design trends that are going to be hot in 2020.

Web Design Trends to Lookout for in 2020

  • Minimal Design

Remove all web elements that distract your visitors from staying focused on your message. For example, use fewer elements. Incorporate easy to read fonts and simplify the navigation until it's so simple a 5-year old could use it.

  • Adaptive Templates

As you know, most people use their mobile devices to access the internet. In fact, in 2018, 52.2 percent of all website traffic came from mobile devices. Therefore, your web templates should be responsive and able to adapt to any mobile device your visitor is using.

  • Augmented Reality

Augmented reality creates an interactive experience that will pique your visitor's interest and immediately engage them. This will help build trust, create a good rapport, and keep visitors on your site longer, which, of course, is great for SEO. And, all this will make it easier for you to get your visitors to take the action you want them to take.

  • Animation and Illustration

Animation is what the gaming industry uses to engage its users. Animation provides an element of fun and brings your website to life, not to mention creating another layer of visual engagement. Additionally, illustration is sometimes even more powerful than using the same old images people have already seen. Illustrations allow you to showcase a specific visual element of your web design. Using something different from everyone else is a surefire way to grab attention and keep it.

  • Grid Layouts

Many of the most popular websites today use a grid layout for a cleaner, more streamlined user experience that makes it much easier to navigate.

  • Chatbots

With artificial intelligence becoming more prevalent in our everyday lives, web users are more inclined to engage with your site if you include a live chatbot as part of your web design. This allows your visitors to ask basic questions and receive an immediate answer 24/7 without any human interaction. Due to AI, which gathers information over time, your chatbot could potentially be able to answer a visitor's questions more quickly and accurately than a human counterpart.

Other Popular Web Design Elements for 2020

  • Background Video
  • Video Content
  • Color Optimization
  • Sticky Elements
  • Bold Typography
  • Voice User Interface (VUI)

What's Next?

Would you like to get custom web design services? We can help. Contact Us today. Brain Box Labs can make your website design pop with all the latest and greatest design elements for 2020 and beyond.


Frequently Asked Questions

Augmented reality is when digital elements such as instructions, graphics, and graphs are displayed alongside or over what you see in the physical world. Viewing googles usually are not needed for AR. For example, when you point your phone at your car engine, an AR graphic could be used to show you where the oil filler cap is located. Augmented reality is not the same as virtual reality. VR is usually an immersive experience that blocks out the physical world.

There is a difference between adaptive and responsive design. Both approaches are used to change the layout of a site so that it displays well on each screen size. Adaptive designs detect the screen size and load the appropriate stage page layouts. Responsive designs use CSS media queries to pick the appropriate display layout. Those pages expand and shrink proportionately as the browser display size is changed.

Sticky navigation or sticky elements are areas of the page which remains in the same position as users scroll through the rest of the content. It is possible to fix banners, navigational menus, ads, widgets, and many other components to a chosen spot on the screen. They need to be configured so that they only appear when helpful to the user and so that they leave enough space for other content to be easily read.