Pros and Cons of Using a Single-Page Website

Single-page websites have been gaining popularity in recent years. Aside from having an easy-to-navigate website, it also provides your viewers all the information they need on one page.

Single-page websites are also designer-friendly since you’d only need to focus on designing one page rather than dozens of different pages. This way, you can ensure that all the principles of a good web design are properly applied in developing the site.

In this type of website, the UI designers can also use more effects to make an animated site that will entertain and engage the customers more.

Pros of Using a Single-Page Website

To help you decide whether to use a single-page website or not, we have listed the pros of using one.

Easier to Use

  • The website only contains one page. That is why users won’t get lost, unlike in multiple-page websites.
  • The continuous scrolling style of single-page websites is suited to normal web users’ behaviour. The most common sites that use this style are Facebook, Twitter, Pinterest, and Instagram.
  • On single-page websites, you can give well-thought-out journeys to the users. These types of web designs are what most search engines like Google look for.

More Responsive

  • When looking for specific information, users don’t need to click links. They just have to scroll down until they find it or use browser commands to locate the info.

Easier on the Eye

  • Single-page websites are more visual since you can add various forms of rich media and movement to the page. These additions help keep users engaged with the website, and it also helps establish your branding.

Engages Users

  • In single-page websites, it is easier for you to maximize the use of web design to engage your visitors and communicate your marketing message effectively.
  • You can also use single-page websites to tell a story effectively. Do this by starting with a clear beginning and an ending that will describe how your products will affect the users.

Less Clutter

  • Most single-page websites have more straightforward designs.
  • You don’t have to include a lot of unnecessary information just to fill up the page.
  • Information about the product or services may simply be organized into individual sections.

Cons of Using a Single-Page Website

Not SEO Friendly

  • In SEO, the key to driving traffic to your website is to optimize different pages with different keywords. Having just one page may make it hard to apply SEO.
  • Minimal space for SEO coding since the whole website is on a single URL.

Not Practical and Harder to Create

  • Some people still use old laptops, tablets, or desktops and have a slow internet connection which makes loading the page longer.
  • Some old browsers won’t display single-page websites correctly and may not support some of your essential elements.
  • If you need a lot of information, making a single-page website look good can be challenging.

Slower Page Load Time, Greater Page Size

  • Single-page websites usually include animation or movement that helps in engaging the user. This level of interaction can have a negative impact on the loading time of the page.
  • Slow loading pages may result in users getting bored.
  • Adding more elements and animations to a page will make the page size larger.

Difficult to Edit

  • Changing content may be problematic since the elements are already in their designated spot. If a particular section of the website needs editing, you’d have to consider all aspects so that the website won’t get rearranged or misaligned.

Less Insight from Google Analytics

  • You won’t know which content users interacted with the most since all of the information is on one page.

Web designing is a tough task. If you need help determining if a single-page website fits your business, consult with professional web designers and web developers from Brain Box Labs now!


Using single-page websites can sometimes be a good thing; however, there are also limitations to it. If you think that this style is perfect for your business, then proceed with your plans, but if you’re unsure if it will work for you, better consult a professional.

Single-page websites can be suitable for portfolios and one-time projects. So, if you’re doing a showcase of your previous works, then using a single-page website may be a good idea.

Contact Brain Box Labs to Have a Single-page Website Created

Don’t make the same mistakes that starting small businesses make when creating websites.

Creating a single-page website requires a lot of effort, and it may be time-consuming. If you’re looking for an excellent web designer, then Brain Box Labs got you! Contact us through our website or get in touch with us by calling (905)409-6941.


“Choosing the right images and animations for your page will definitely help you get more engagement from users.”

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Frequently Asked Questions

Using single-page websites can be a perfect match for brochure websites if your business only needs a simple yet modern website with photos related to your business, contact information, and an introduction to your products and services. Using dozens of pages for this type of business is not practical.

The costs of developing a website depend on the design, functionalities, and amount of content you want. However, some articles point out that, as compared to single-page websites, multi-page websites are relatively cheaper since they use technologies that are more established, and there are more developers in the market that specialize in MPWs.

If you’re planning on building a single-page website, you need to select the framework that will suit your site. There are a lot of frameworks that you can use, but the most popular and well-supported are Angular, React.js, Vue.js, Meteor, Ember, and Aurelia.